This year’s nail trends are less about excess and more about refinement, longevity, and nails that look just as good two weeks later as they did on day one.

Take a read and see which Winter Beauty Persona matches your energy right now (yes, you can be more than one).

Winter in Chicago can leave your hair dry, dull, and damaged — but most of the time, the biggest culprits are hidden in your daily routine. From over-washing to skipping heat protection, we’re breaking down 10 common hair mistakes that lead to breakage and frizz, plus expert fixes featuring Bumble and bumble, Kérastase, and Moroccanoil. All the best ways to restore shine, strength, and hydration all winter long.

As the leaves start to turn, it’s not just the trees that are getting a seasonal refresh—this fall, hair trends are leaning into cozy...

Ever wonder how some brows just work—they frame the face perfectly, lift the eyes, and somehow look effortless? It’s probably not luck—it’s brow mapping.

As the summer sun starts to shine, we all want to spend less time in front of the mirror and more time soaking up the sun. Whether you're...

Your nails are more than just a canvas for pretty polish—they can also be a window into your overall health. Subtle changes in nail...

Today, we’re separating fact from fiction and debunking some of the most common hair myths and giving tips for making that manicure last.

When it comes to skincare, there’s no one-size-fits-all solution. Different skin types have unique needs, and using the right ingredients...

Have you ever wondered if your hair color reflects your personality? Whether you were born with your shade or you switch it up regularly,...

Valentine’s Day isn’t just about romance—it’s about love in all forms, including self-love! Whether you’re planning a romantic date...

Choosing the best facial treatment for you can feel overwhelming with so many options promising glowing, rejuvenated skin. Whether...

Let’s dive into popular nail polish colors and what they reveal about you. Bonus: We’ll also help you find the perfect nail shape to complem

As we step into 2025, the beauty world is buzzing with fresh, exciting trends in hair and nails.

In today's fast-paced world, especially during the hectic holidays, mental health is increasingly becoming a priority. Balancing work,...

The holiday season is a whirlwind of parties, photos, and winter weather—all of which can take a toll on your hair. Between heat styling...

One key advantage of a professional in-salon hair treatment is the ability to proactively prevent damage from occurring. Similar to...

Today we explore some of the refreshing new innovations for beautiful, effortless eyes!

The days of skin melting chemical peels are behind us! Welcome to the new generation of chemical peels that target the root cause of aging.

We have been stressing the importance of self-care recently, and we believe in it so much that we dedicated this new year to it. From...