Take a read and see which Winter Beauty Persona matches your energy right now (yes, you can be more than one).

Winter in Chicago can leave your hair dry, dull, and damaged — but most of the time, the biggest culprits are hidden in your daily routine. From over-washing to skipping heat protection, we’re breaking down 10 common hair mistakes that lead to breakage and frizz, plus expert fixes featuring Bumble and bumble, Kérastase, and Moroccanoil. All the best ways to restore shine, strength, and hydration all winter long.